Jaguar will become an all-electric car brand from 2025
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A bang at Jaguar Land Rover: Jaguar will become a purely electric car brand from 2025. At Land Rover, the number of electric car models is to be greatly expanded.
The British car company presented its new global strategy “Reimagine” on Monday. Under the leadership of Jaguar Land Rover (JLR) CEO Thierry Bolloré, the plan is to turn the group into a zero carbon business by 2039. To this end, 2.8 billion euros are to be invested annually in electrification technologies and the development of networked services. This also includes data-centric technologies to optimize vehicle use. The company is not only focusing on purely electric drives, but is also working on fuel cell technology in order to be “ready for future demand,” it says.
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Jaguar becomes an all-electric brand
Like JLR in his announcement declared for the reorientation of the group, Jaguar is to be converted into a purely electric luxury brand. As part of this, every model will be electrified by 2025 “in order to utilize its unique potential”.
According to the group, the new offer could also include a model with the name Jaguar XJ in the future. The currently planned all-electric XJ successor model is not one of them. The Stromer planned for 2019 was originally supposed to be presented in 2020, but has apparently been delayed. The luxury electricity is still based on the MLA architecture (Modular Longitudinal Architecture), with which both pure electric cars as well as combustion and hybrids can be built.
JLR intends to keep all plants in the UK and around the world as part of the transformation, the company said. For the time being, the Solihull plant in the West Midlands will also manufacture vehicles based on the new all-electric Jaguar platform in addition to the MLA architecture.
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With the Land Rover brand, JLR also relies on electrification, but keeps other types of drive. In the next five years, the car manufacturer plans to bring six all-electric models onto the market. The first of them should appear in 2024. By the end of the decade, a purely electric version will also be available for each Jaguar Land Rover model range.
JLR is pursuing different strategies with its two brands: While Jaguar is to have its own electric platform and its own electric platform, Land Rover continues to rely on the flexible, modular longitudinal architecture (MLA). In this way, the company wants to establish architectures in order to clearly differentiate the brands from one another.
JLR plans to offer each of its series with a fully electric drive by 2030. Until then, 100 percent of Jaguar sales and 60 percent of Land Rover sales are to fall on purely electrically powered models.
Apart from the vehicle strategies, JLR envisages “by 2039 in its products and locations as well as in the supply chain to get along completely without carbon dioxide emissions”. A newly established “core team” in the company headquarters is to develop and implement solutions for this. Among other things, JLR sees improvements in the fields of materials management, technologies, production, service and recycling management. Fuel cell drives with clean hydrogen are also part of the long-term strategy. According to the group, they are already working on the developments. Within the next twelve months, “the first prototypes with fuel cells for testing on British roads are to be rolled out”.
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