iPhone 14 Pro: an Apple ad for accident detection

Apple posted an advertisement for the iPhone 14 Pro and more specifically for crash detection. This is one of the novelties of new smartphones (which can also be found on the Apple Watch Series 8, SE 2 and Ultra for that matter).

https://www.youtube.com/watch?v=ZqqraWbJWjA

The iPhone 14 Pro is able to detect that you have just had a serious car accident. The smartphone will then automatically call the emergency services and notify your emergency contacts. Apple uses several elements to detect an accident:

• Sudden changes in speed : A new high g-force accelerometer detects extreme accelerations and decelerations up to 256 g.
• Sudden changes in direction : A high dynamic range gyroscope monitors the car’s sudden changes in orientation.
• Crash tests : Apple has developed advanced motion algorithms by performing rollover, frontal, side and rear crash tests.
• Changes in cabin pressure : the barometer detects the changes in pressure caused by the deployment of the airbags.
• Intense collision noises : When you are driving, the microphone identifies extreme sound levels caused by a collision. For added privacy, all processing is done on your iPhone.
• Real accident data : Apple has used public data from actual crashes to make the crash detection feature as reliable as possible.

Note that Apple’s advertising also mentions the improvement for the photo part of the iPhone 14 Pro and the always-on screen. But it is very briefly mentioned, the advertisement focuses on the detection of accidents.

The iPhone 14s are available now for pre-order, launching on September 16.