Instagram will make you stay on it longer

If you spend a lot of time on social networks, then in the case of services Instagram you will soon spend it even more. The portal describes how he wants to force you to do so PhoneArena.

The amount of content proposed will increase and the user will be able to directly influence it

Currently, the Instagram Feedboard displays the latest posts from the people you follow, navigating the vertical axis. Of course, sometimes an ad appears among them, which at first glance looks like a classic post from another user. Some time ago, Instagram began to include the so-called proposed contributions.

These are posts that the service determines may be of interest to you based on your previous searches or location. In the coming days, Instagram will begin testing selected users in English-speaking countries to display more recommended content on the main bulletin board.

The type and amount of content proposed will be controlled by the software algorithm according to how the user uses Instagram. Suggested posts will display two buttons for users to provide feedback. By clicking on the star, they show that they like the content. The second button can delay the display of the proposed content by 30 days. In this way, users can decide what content to display.

More time spent in the app means more ads displayed

Instagram should have the news according to the portalTechCrunch present as a feed extension. At first, it will be tested only in English-speaking countries, and if it proves successful, it will later be extended to other regions. Its main goal is to force users to spend more time in the Instagram application. The more suggested content you see among the posts you watch, the longer they’ll browse between them.

As a result, users will see more ads at the same time. And it is on this that the business of Facebook, which owns the Instagram service, is built. At the same time the company according to the portal TechCrunch responds to the competing TikTok service, which uses an advanced algorithm to display the proposed content and can more accurately target its users.