Instagram no longer wants to subdivide longer stories in the future
Instagram no longer wants to subdivide stories with a length of up to 60 seconds. The so-called “longer stories” are intended to prevent short videos from being interrupted at inappropriate points.
Instagram is rolling out a new feature that allows users to post longer, contiguous stories. The platform no longer wants to divide stories up to 60 seconds into different segments. This is from a report by TechCrunch out.
Accordingly, Instagram has already officially confirmed the new function to Tech Magazine. The Meta subsidiary thus heralds the end of an apparently successful test phase. Because Instagram has been testing the function with selected ones since the end of 2021. Now the company is activating them across the board.
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Instagram Stories up to 60 seconds without interruptions
According to its own statements, Instagram is constantly working on improving the “story experience”. A company spokesman told TechCrunch in turn:
Now you can play and create stories continuously for up to 60 seconds instead of being automatically cut into 15-second clips.
No more automatic cut after 15 seconds
The change should be practical for story creators as well as their followers and viewers. On the one hand, users can post related stories with a length of up to 60 seconds without having to adapt their content to 15-second sections.
On the other hand, viewers don’t have to click through the story feed as much if they don’t want to see a particular video. However, the function should not be for fans of short and bite-sized stories.
Instagram: The line between Stories and Reels is blurring
With the new feature, the lines between stories and reels are becoming increasingly blurred. In principle, users now have two options for posting a video that is up to 60 seconds long. In addition, Instagram is currently testing a so-called Reels button for his stories.
It should enable users to quickly share a story as a reel. However, neither the reels button nor the longer stories are really a surprise. Instagram CEO Adam Mosseri recently stated that the platform wants to focus more on videos. This in turn should also be a reaction to the growing competitor TikTok.
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