In 2023 shopping will change
If you want to shop at Aldi, you have to go to the store in the classic way. But many people no longer want that and use delivery services for groceries. Aldi Süd also wants to implement a delivery service like this in Germany in 2023. The delivery service in the USA should serve as a model.
Aldi Süd plans food delivery service in Germany
Aldi Süd and Nord already operate an online shop in Germany. There you can primarily buy promotional products such as televisions, laptops, gas grills and much more. For groceries, you still have to go to the market in the classic way and shop there yourself. This is exactly what is set to change in 2023. According to the latest information, Aldi Süd should already be in the first half of the year Planning to start a grocery delivery service (Source: Handelsblatt). Just like with the REWE delivery service, for example, you can simply select groceries online and have them delivered directly to your home. In combination with Aldi’s low prices, this service could completely change the way many people shop.
In the USA, Aldi relies on a partnership for the delivery service, but the company should be responsible for the international offer develop their own platform. The company is already busy looking for developers for this. That alone should show that Aldi Süd is really serious and that it is not a quick fix. So far, no provider in Germany should make a profit with a food delivery service. So Aldi is entering a field that is not without danger here, but could ultimately win through an aggressive pricing strategy.
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Aldi Süd declined to comment
When asked by the Handelsblatt, Aldi Süd did not want to comment on the insider’s report. So it will be exciting to see whether Aldi Süd will really introduce the food delivery service in Germany and how it will be implemented in the end. Delivery services have recently been criticized again and again because of the working conditions of the drivers. We will keep you up to date.