I don’t like this innovation at all
Apple wants to make its App Store even more profitable. In addition, new advertising spaces have now been introduced, which are intended for previously advertising-free areas. Ads in the App Store should not only be displayed more frequently, but also placed more prominently.
App Store: Apple shows more ads
Although Apple already earns billions with its App Store, more ad spaces be introduced. This gives developers even more opportunities to promote their apps. According to Apple, the new advertising spaces will be found in the “Today” area of the App Store, which has so far managed without its own advertising and only consists of curated content.
Ads are now first time on the app product pages to be found by yourself, albeit placed at the very bottom. However, developers cannot target a specific app when bidding to place ads on product pages (Source: 9to5Mac).
In addition to new advertising opportunities, Apple is also expanding the existing ones. Going forward, the “Recommended” section within Search will receive ads that placed much more prominently become than before. However, nothing should change in the labeling of the advertising.
Whether iOS or Android: These apps belong on every cell phone.
Apple is currently testing the new advertising space with one limited number of app developers. The group has not yet revealed whether they will be released worldwide or only be seen in certain regions.
According to Apple, the ads must continue to follow “strict guidelines and principles”. Also on the privacy Apple says it values it a lot. There will be no linking of advertising with the personal Apple ID in the future either.
App Store: Apple follows Google
Google’s Play Store has long featured ads in areas that Apple is only just discovering for itself. Unlike Google the advertising in the App Store is more clearly recognizable as such. Ads in the Play Store are placed more prominently on the app product pages than in Apple. On the other hand, Google has just announced that it will restrict advertising under certain conditions in the future.
