How to find clients on the internet with LinkedIn?
Digital is ubiquitous today. Object of affection of many entrepreneurs, it offers extraordinary opportunities. Among these is the famous social network LinkedIn. Its role is to enable its users to develop a solid and profitable business network. However, to enjoy the benefits it offers, you need to learn how to use it. Discover in this article everything you need to know to make this social network the foundation of your success.
Contents
Why train at LinkedIn if you want to develop your e-business?
To develop your e-business, it is essential that you are able to carry out certain tasks. These include writing a catchy profile, adopting good practices and learning how to find clients, etc. These tasks can be difficult to put into practice without the right leverage. Gold, LinkedIn is a powerful lever in the professional field.
It should also be noted that it will allow you to establish a complete strategy and to better understand the different aspects of e-business. In addition to these various advantages, you will be able to take advantage of its notoriety, recruitment opportunities, news and easy access to other professionals.
The LinkedIn community is estimated at 810 million users in 2022. According to the latest studies, this network only counts in France near 10.7 million active users. Which makes it the number 1 social network in the world. Moreover, among all the social networks, LinkedIn alone contains 80% of BtoB leads. In addition, among these 4 out of 5 members are decision makers capable of making quick decisions on behalf of their company.
This social network is also able to make you professionally visible on Google. It therefore represents a veritable media springboard for all those who wish to open up to a wider audience.
LinkedIn offers direct access to professionals
On this network, communication between members of the same professional network or the same sector of activity becomes easier. Indeed, it greatly simplifies relations between professionals. With him, you will be able to easily and quickly interact with a recruiter, a candidate, an employee, a partner, a client or a service provider. However, before you have access to the best profiles, you will need to be active enough to attract their attention.
LinkedIn brings you news
You will find a lot of information on this social network. These include articles, videos, photos, infographics, etc. Thanks to the latter, you will be able to keep up to date with all the new advances made in your sector. You can even anticipate certain changes in order to bring better satisfaction to your customer.
What an effective LinkedIn training should contain
The LinkedIn training catalog to be productive must include a certain amount of information on Social Selling and its relationship to Inbound and Outbound marketing. To this must be added prospecting techniques and methods as well as the creation and management of advertising campaigns.
Social Selling
the Social Selling is a method for approaching new customers through social networks, with the aim of generating new sales. This method East essential in the field of prospecting and particularly on Linkedn. It is essential to learn how it works through your training. Once you know how to use it appropriately, it will turn into a new sales channel that will multiply your opportunities.
Prospecting techniques and methods
Prospecting remains essential for companies. It must therefore be seriously studied, since it ensures the sustainability of activities. The best way to do this on LinkedIn is toassociate two powerful digital methods such as than Inbound Marketing and Social Selling. Indeed, with the first method, you attract the best prospects to you thanks to your quality content. Then, your training on Social Selling will allow you to generate qualified leads and close your sales through this social network.
One of the advantages of Inbound Marketing is that it gives you a pre-sale because the content worked for you. This allows you to benefit from a high conversion rate and saves you time and money.
You can also accelerate your growth with LinkedIn Outbound Marketing. It is true that it is a traditional technique, but the plurality of its distribution media allows you to intervene at several levels, and this over the long term. With this one, you just need to look for people in the core target to attract customers. For this you can use advertisements, phone callsor direct approaches on LinkedIn… However, make sure that they are not only intrusive, but above all effective.
Advertising campaign creation and management
Like other social networks, LinkedIn offers you the possibility to create advertisements. Its advertising campaigns are generally composed of a title, an image, a text and a destination URL. They should later be broadcast to an audience that you would have targeted in advance using certain targeting criteria. Although this seems simple, each step has strict rules that you must follow if you want to increase the click-through rate of your ad. Advertising campaigns on linkedIn are often not profitable and very expensive (from 2€ per click!) which is why it is appropriate to train in the use of LinkedIn in organisque.
LinkedIn training with testimonials and success stories from professionals
Before infiltrating the psychology of your prospect and making him a loyal customer, it is necessary to undergo quality training. This online training has already proven itself and has collected many good reviews on its site. Indeed, you will find many testimonials from professionals who have followed this training and put into practice the 6 main pillars of the Proinfluent method to prospect on LinkedIn. In addition to its 100% professional testimonialsyou have a Triple Guarantee 100% results.
Guide to finding clients with LinkedIn
It is true that LinkedIn has great potential for finding customers. Nevertheless, this achievement cannot be improvised. You need to follow several steps which are:
Complete your profile correctly
Your profile on LinkedIn is your sales page. You must therefore be as precise as possible and describe what you can bring to your target. Pay attention to each field while doing a sufficiently humanized summary to arouse visitor interest.
Do not forget to fill in the contact details of the site or your mailbox. This is what will allow visitors interested in your profile to contact you.
Get recommendations
A neat profile is certainly important, but there is no better way to gain credibility than a good recommendation. In effect, it shows the prospect that your skills have already satisfied many people. To do this, you need to reach out to your clients and ask them to recommend your skills. Generally, in this case it is an exchange of good practices. If you usually recommend those of your service providers, colleagues or customers, they will not hesitate to return the favor.
Integrate thematic groups
The ideal way to quickly get known on LinkedIn is to register in thematic groups. These exchange spaces actually give you the opportunity to share activities and content that are beneficial to other members and to help each other in case of difficulty.. You will also find in these groups of potential customers that you can invite to join your network. It should also be noted that this is one of the best ways to manage your e-reputation.
Submit relevant articles
LinkedIn visitors are most often hungry for new information. If you want to show them that you care about your market, it is essential that you start sharing articles with high added value. It would be a good idea if these come from your blog posts. Thanks to this method, you will be able to attract the attention of your prospects, offer them useful information and a window on your other achievements. This will allow you to convert them into customers.
Your content may also be shared by some customers with their community. You will thus benefit from good publicity and there is a good chance that in this new community there will be future customers.
Show your interest to your prospects
There is no better way to find clients on the internet with LinkedIn. Indeed, you must show your prospects that you are interested in them and their activities. To achieve this, you need whenever you have the opportunity:
- Like;
- comment;
- share their posts.
Especially if these are related to your area of expertise. Try to convey a bit of your personality with each comment.. By maintaining your network in this way, you will be present in the minds of each of your prospects and as soon as they need your services, they will contact you.
Send a personalized contact message
You should keep in mind that many other freelancers are out to curry favor with your prospects. So you have to make sure you stand out if you want them to notice you and come to you. And this essentially goes through your contact message. If you settle for a simple request written in a hurry or unearthed on the internet, there is a good chance that you will miss the boat. So that this does not happen, take the time to write a message with a personalized word. Your prospect will see that you value them and they will appreciate it.
However, avoid overly commercial approaches. Just tell him why you want him to follow you. Active listening also plays a key role in finding customers. It may happen that your prospect does not need your offers. It’s up to you to find what he really needs in order to bounce back quickly.
