Here the manufacturer is now adding 40 percent

Surprising price increases apart from new products are also atypical for Apple. People prefer to remain silent, especially when a surcharge of a whopping 40 percent is due. So now happens with the Beats Flex headphones. However: We know where you can currently still buy them cheaply. The only question is how much longer.

A year ago, Apple introduced the Beats Flex very affordable wireless headphones before. Officially, Apple only wanted just under 50 euros, but there is full comfort. Thanks be to the Apple W1 chip, which we already know from the original AirPods. The Beats Flex also convinced in our test.

Apple charges a whole 20 euros more for the Beats Flex

From now on, however, the low price is no longer valid, Apple is now officially demanding something surprisingly 69.95 euros in the online store – 40 percent more. How can this be?

MacRumors’ colleagues suspect that the mysterious price increase may be related to restrictions in the supply chain, which have driven up the cost of components throughout the industry. So Apple buys more expensive and in the end simply passes the costs on to consumers (source: MacRumors).

What the Beats Flex from Apple have to offer we see in the video:

Note: Currently available in stores, sometimes much cheaper

Compared to the AirPods, the Beats Flex are still a good offer for just under 70 euros, but the price increase hurts. However, the high price can still be avoided at the moment. Well-known retailers like For example Amazon, MediaMarkt or Saturn currently only 39 euros for the headphones (see Amazon, MediaMarkt or Saturn), so 10 euros cheaper than the previous price recommendation and now even 30 euros less based on the new, higher price.

Ergo: If you want to save now, you should hurry up, because of course the purchase prices of the dealers will also increase. They will then also pass the higher prices on to the customers. A slightly delayed price increase is inevitable.