German customers are not in the mood
German Vodafone customers are turning their backs on the provider. While the Düsseldorf provider can report successes in mobile communications, the cable business, which Vodafone was able to rely on for a long time, is struggling. Now the “weak development in Germany” is being tested for the entire group.
Vodafone is making a mess: TV and cable customers are running away
Vodafone Germany lost 1.1 percent of service sales in the second quarter of 2022. A minus of 0.5 percent was already recorded in the previous quarter. From the point of view of the British parent company, the German shrinkage down the entire result.
One of the reasons for this is the loss of broadband customers in the German cable network, Vodafone explains in a press release Message to investors. According to him, the loss of customers is hitting hardest in the television business: 165,000 TV customers lost compared to the previous year. With cable internet, the group booked 45,000 fewer customers in its own network in the first half of the year. The DSL division shrinks by 38,000 connections.
Vodafone attributes the losses to the difficult market environment with inflation and the new version of the Telecommunications Act (TKG), which has been in force since December 2021. Among other things, the rules for the tacit renewal of mobile phone and Internet contracts were revised. In other words: Vodafone customers can hardly get out of their contracts easier, less complicated and above all fasteruse this opportunity.
For the British Vodafone group, the minus among German customers is bitter. With a good 30 percent of sales from services, Germany is the largest market for the group. In the course of the developments, he corrected his forecast for the year downwards.
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Price increase for Vodafone customers foreseeable?
This also shows the dissatisfaction that many German customers apparently associate with Vodafone. In fact, it is likely to be what is preventing more fixed-line customers from remaining loyal to Vodafone. The new version of the TKG is more of a welcome one Opportunity to look for alternatives and also to use them instead of blaming Vodafone for the situation.
It is unclear how this will affect Vodafone customers. In the message, Vodafone boss Nick Reed announced two possible steps: On the one hand, “Price options for Europe” – that would probably mean the Costs for end customers could increase. On the other hand, you want to support the “most vulnerable customers” at the same time. What exactly Vodafone understands by this remains open.
