For sites optimized to perfection.

Since the democratization of the Internet, owning your own website is no longer an option for businesses hoping to thrive in the market. For this, it will then be necessary to know how to position your site strategically in order to reach as many people as possible. To achieve this, some companies opt for an SEO strategy, while others favor the SEA strategy. However, the smartest have understood that you have to combine SEO and SEA to obtain the best results. Indeed, natural referencing and the Adwords campaign can significantly boost the click rate of a given site.

All about the SEO SEA agency role

SEO

Search Engine Optimization Where SEO consists of a set of marketing practices which aim to optimize SEO and visibility of a website in all search engine results (Google, Bing, etc.). Recently, SEO-SEA agencies use a new technique for manipulating algorithms called ” black hat “. In effect, the black hat in seo allows a site to be referenced more subtly on Google search results. the SEO then call the natural referencei.e. free methods that do not require any advertising or promotion thanks to another company.

SEA

Search Engine Advertising Where SEA rather consists of a paid referencing. Indeed, unlike SEO, it allows of produce and to optimize advertising campaigns on the Web. The best known method in this field is certainly the use of Google Ads.

Google Ads advertisements allow your website to appear in top results on all the search engines that exist. This thus allows optimize your click-through rate and improve their chances of selling. Do not hesitate to do comparison of SEO agencies.

How SEO influences SEA

In order to promote the visibility of a website, it is not enough to rely solely on SEO or SEA. Regarding SEA for example, SEO allows the site to quickly and easily improve the QualityScore advertising campaigns. The Quality Score corresponds to a rating that will allow Google to better position ads and classify them among the most relevant. This will boost the visibility of advertisements and therefore of the website.

How SEA influences SEO

On the other hand, in order to optimize the positioning of the website, SEO is not enough. Indeed, the keywords used in the texts of the site are not targeted and therefore do not allow the site to be positioned immediately. Therefore, in order to counter this, it is advisable to employ some SEA techniques that will help improving the positioning of the site. The SEA makes it possible to generate traffic which will allow Google to gauge the relevance of the site. This can then be used effectively by SEO. These are marketing practices to increase visibility.

SEO and SEA: a common objective

The rivalry between SEO and SEA has made it normal to choose between one and the other for your website. However, this rivalry has no place, because the two techniques complement each other and have the same goal : improve the positioning of a website on search engines. Therefore, by combining the two, a company can see its visibility boosted significantly for more satisfactory results. Thus, as we have seen previously, the combination of the two practices can lead to unique advantages for any company:

• better positioning, impossible to achieve in SEO, thanks to SEA;
• better keyword suggestions to drive traffic;
• an optimized natural referencing.