Facebook found a way around Apple’s commission

Facebook wants to help content creators with monthly income and Mark Zuckerberg valued that Apple does not make it easy with its 30% commission. Social network so found a way around it.

Facebook’s new way to avoid Apple’s commission

Mark Zuckerberg announces that creators will soon be able to share promotional personalized links inviting their fans to pay for subscriptions using Facebook’s native payment system. If a fan signs up through the link rather than Apple’s built-in subscription system, the creator will keep all the money. Facebook’s subscription feature, which allows creators to recurring billing for access to exclusive content (like Patreon), is available in 27 countries and accessible to creators who meet certain eligibility requirements.

Facebook knows its approach is delicate, but the social network still believes that it does not violate the rules of the Apple App Store. Also, there is another way to pay, namely Apple’s system. But in this case, the creators will receive 70% of the sum.

The App Store currently prohibits iOS apps from offering alternative payment options for purchasing digital goods. This specific point is the subject of much debate and Apple is also in the sights of several groups, including the European Commission.

At the same time, Facebook is launching a bonus program to pay creators for each new subscriber added through the personalized link to encourage creators to sign up. The social network provides tools that will show creators how much of their earnings goes to Apple and Google since both groups take a commission.