Ebay Classifieds drops the “Ebay” from its name

After the separation is before the new look: eBay classifieds says goodbye to eBay and gives itself a new name and a new brand image. The backgrounds.

In 2021, Ebay officially separated from its subsidiary platform. The online portal was transferred to the Norwegian group Adevinta in the course of the sale.

Now follows the separation in the name. Because Ebay classifieds will only be called classifieds in the future. Along with the new name comes a new look for the brand.

Ebay classifieds removes Ebay from its name

As of May 16, the online platform Ebay classifieds will remove Ebay from its name. And users can also expect some changes visually.

Both the logo and the entire design of the brand presence will be adjusted in the course of the renaming. As the company announces, the new logo should be “symbolic of sustainability and the circular economy”. Instead of the squiggle reminiscent of a newspaper advertisement, the initial letter K is to come to the fore in the future.

The online presence of the portal will also lose the addition Ebay and will be under classifieds.de reachable. However, the old domain should remain accessible “for several more years”.

What will change for you as a user?

Apart from the new look, not much should change for users. There is no need to register again and the platform app will also be switched over automatically.

Nothing should change in the pricing model either. As before, the ads are free. That only changes if a certain number of advertisements is reached.

In addition to the new brand identity, there will also be a dark mode in the new app for the first time. This should be available to users from the end of May.

The basic premise of classifieds remains the same

With the new brand image, classified ads are also increasingly focusing on sustainability. “With us, users can not only get bargains, they also keep items in the cycle by buying them, instead of buying new goods whose production has a disproportionate impact on the environment,” explains CEO Paul Heimann.

Affordable and sustainable – that’s the combination that makes classifieds stand out.

As little as possible should change for the users. “We are an online classifieds market for everyone that promotes the joy of sustainable action. We want to stay that way,” explains Heimann.

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