Discount starts for known and new products
Ikea is apparently currently fed up with individual offers. Instead, parts of the entire range are now simply being sold at lower prices. The well-known furniture chain wants to bring more sustainable and long-lasting products to the market at the same time.
Ikea lowers prices: customers save at Trådfri and Co.
Good news for Ikea fans: The world’s largest Furniture chain is turning the price screw in a big way. Several well-known pieces of furniture and furnishings as well as entire product lines are now permanently reduced in price. They also want to keep prices low for new items and thus take into account the effects of the pandemic. However, the amount of the discount varies.
Ikea is lowering prices across various categories: Popular furniture such as the Malm chest of drawers are becoming cheaper, furniture and furnishings for the study, bedroom, kitchen or bathroom are also among the permanently reduced products (source: Ikea). In the future, customers will also be able to save on lamps as with some items from the popular Trådfri range (see at Ikea) for smart lighting.
In addition, one wants to position the entire low-price segment more strongly. Means: In the future, Ikea will attach great importance to inexpensive products and bring more of them into the trade: 350 new, particularly affordable items are planned for the coming financial year.
Should benefit from it especially items under 5 euros, which now fall even further in price. For example, the practical Bergenes smartphone and tablet holder (see at Ikea) now only costs 1.99 euros instead of 2.99 euros.
Ikea’s system for smart lighting in your own home – Trådfri – im Video presented:
Customers benefit from Ikea’s plan – as long as the quality does not suffer
As long as the low prices of the decorative items, scented candles, small electronics and Co. are not qualitatively noticeable, this step should undoubtedly also be in the interests of customers. Although the savings are rather small, especially with the low prices per item, You can still save money in the amount. Anyone who wants to redesign the living room, for example, will feel the difference.
Despite lower prices, Ikea wants to become more sustainable at the same time, explains the company. The new cheaper products are to a large extent optimized for a long service life. Rapidly renewable raw materials are also favored.
