Despite little interest: Netflix founds its own gaming studio
Netflix plans to continue expanding its gaming offering. The company announced the creation of its own game development studio. However, previous Netflix games have met with little interest.
Streaming provider Netflix has announced the establishment of its own gaming studio in Helsinki, Finland. The company is thus continuing its efforts to expand its interactive offering. Netflix recently announced this in one go official statement on.
According to Amir Rahimi, Netflix’s vice president of game studios, this is “another step in our vision to build a world-class game studio.” The company aims to offer its “hundreds of millions of members around the world a variety of fun and immersive original games.”
Netflix is expanding its gaming division
Netflix chose the Helsinki location because it is home to some of the greatest gaming talent in the world. The company wants to build its new game studio from scratch. With “Next Games” there is also another studio in Helsinki, which Netflix had already incorporated at the beginning of the year.
Together with the US developers Boss Fight and Night School Studio, Netflix will have four gaming studios in the future. However, the company emphasized that it is still in its infancy in this area and still has a lot of work to do “in order to offer a great gaming experience on Netflix”.
So far, N Games has met with little interest
The streaming provider had already published the first games under the title “N Games” at the end of 2021. At the start, however, the offer only consisted of a few mobile games for Android, which are only available to Netflix subscribers.
Meanwhile, the company has added a few more games that are also available to iOS users. However, interest in Netflix games seems to be limited. All games have been downloaded a total of around 23 million times.
However, the number of daily active users According to reports only around one percent. Amir Rahimi in turn commented:
A game can take years to develop. I am proud of how we are laying the groundwork for our game studios in our first year and look forward to witnessing what we produce in the years to come.
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