Be at the forefront of Black Friday

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The customers are ready – are you too? If you want to present your offers optimally during the time of the year with the highest turnover, you need intelligent tools for feed management and advertising. Read here how to get fit for Q4.

Did you know that when it comes to e-commerce, we’re actually already living in 2022 or 2023? At least if you compare the current sales with the sales forecasts that were made in 2019: Every year, the e-commerce business in Germany is growing by around seven to nine percent, it was estimated. But in 2020 there was a jump of 14.6 percent to an incredible 83.3 billion euros. Background: The pandemic has permanently changed the shopping behavior of Germans and made them visit online shops more often.

Last but not least, the sales weeks in Q4 of 2020 showed that business is booming. In Cyber ​​Week 2020, transactions worth around 3.7 billion euros were clicked on the “Buy” button – a record. At least until now. Because you already guessed it: For this year even higher sales are expected. Good prospects for everyone who lives and loves e-commerce!

So that you have the attention of customers during Cyber ​​Week, Black Friday & Co and are right at the forefront, you should bring your marketing strategy and your shop up to date. The e-commerce landscape is changing rapidly and this is particularly noticeable during the most important shopping time of the year. The basics are known: Without a mature Multichannel strategythat enables customers to place orders via many marketplaces and platforms, many shops find it difficult. And who has not yet looked into the Automation of its marketing for retail and e-commerce should catch up quickly and take advantage of new opportunities. Here you will find the most important trends and tips for success in the fourth quarter.

Mobile shopping
Purchasing decisions are more and more often made on the small screen, spontaneously and on the go. In 2020, online business on mobile devices was 53 percent, six percent higher than on desktop devices for the first time. Make sure that your website is mobile-first suitable and that shoppers on mobile devices have a successful shopping experience.

Click & Collect
Ordering products online and picking them up at the store was not well received in Germany, even during the lockdown. But experts see a trend reversal: Click & Collect is on the rise, especially for product groups that should be available quickly. The option is inexpensive for dealers and flexible for customers – and word of that is slowly getting around.

Multi-day and early promotions
Those who extend discount campaigns secure logistical advantages and take those who make late decisions with them. It is worthwhile to spread offers over several days and weeks instead of putting everything on one date. And those who start early can be one step ahead of the competition. Keep an eye on the six to eight week window from the beginning of November to the end of the year.

Evaluate all relevant feeds for different marketing channels individually and record them manually? You can use your time better! A Feed management tool creates feeds for more than 2,500 export channels such as price comparison sites, marketplaces and affiliate networks. Smart rules and quality checks prepare the product feed optimally for the individual platforms with their different requirements. Updates made in the product feed are automatically transferred to the export channels by the tool at defined update windows.

Minimize your advertising effort as best you can. A powerful SEA tool generates countless automated campaigns, ads and keywords for Google Ads and Microsoft Advertising based on the items in your feed. Thanks to a simple setup and automatic update after changes in the feed, time-consuming manual adjustments are a thing of the past. The tool simply generates suitable long-tail keywords from your product information.

You can find out more about the challenges and trends for the fourth quarter in “End-of-Year Guide for Sales Success in E-Commerce” by Channable. The multichannel experts have collected tips for online sales in all industries and specifically address developments in the areas of fashion and electronics. Get the complete and free “End-of-Year Guide for Sales Success in E-Commerce” and be optimally prepared for Q4.

Download the guide now