Apple’s advertising failure: does this spot go too far?
Apple is known for commissioning highly emotional spots. However, the new advertisement for the Apple Watch exceeds all limits of good taste.
To get into a situation in which one is completely helpless or injured – this thought scares many people. And that’s exactly what the “911” spot, Apple’s latest advertisement for the Apple Watch 7, plays with: a paddle boarder who was swept out into the sea, a farmer who broke his leg in a fall and a car driver who fell in your car is jammed …
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