Apple sets itself up as a defender of personal data, especially against Facebook

During the CPDP conference on the protection of personal data. Apple through the voice of its CEO Tim Cook has established itself as a data defender, particularly against Facebook.

During a quick talk given to Computers, Privacy and Data Protection, Apple CEO Tim Cook opened fire on the Facebook group. While recalling the position of his company concerning personal data, the businessman violently attacked the network of companies that feed on it. In 2021, the Cupertino-based company will deploy its “App Tracking Transparency” service, which is already making the firm of Mark Zuckerberg cringe.

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In his speech, Tim Cook sided with the late Steve Jobs who, a few years ago, in the choice of privacy. The current Apple CEO has also condemned companies that make the collection and sale of personal data a business model. It is with this objective that the ATT mentioned above will be deployed at the same time as the iOS 14 update. A feature that may become in the years to come a real thorn in the side of social networks and Facebook in mind. .

“The apps we use every day contain an average of six trackers. This code often exists to monitor and identify users in applications, that is to say to observe and record what they do there ”The goal is to give you full power in the control of your privacy. The other part of controlling your data is the App Store which asks developers where the data is sent. For his part, Mark Zuckerberg’s tone has changed against Apple, seeing him as a rival of his group. The Facebook boss took the opportunity to tackle iMessage which according to him would be less efficient in terms of personal data compared to WhatsApp.

Source: CPDP conference