Apple increases prices by up to 40 percent

Apple is significantly increasing the prices for its streaming subscriptions. Apple Music, TV Plus and the Apple One bundle are now up to 40 percent more expensive.

Apple recently made headlines because the company wants to place more advertising in its App Store from the end of October 2022. The US group has now announced that it will significantly increase the prices for its in-house streaming services.

Apple Music, TV Plus and One: subscriptions are now up to 40 percent more expensive

the price increase affects the streaming offers Apple Music and TV Plus as well as the various Apple One bundles. Prices go up loud 9-to-5 Mac ab immediately by ten to 40 percent.

AppleMusic

Apple Music now costs eleven euros for individuals. Previously, the price was ten euros. In future, the family subscription will again cost 17 instead of 15 euros per month. Apple had already increased the cost of the student subscription in May 2022.

Apple TV Plus

Apple TV Plus used to cost five euros a month. From now on, however, the price will increase by two euros per month. In addition, in the future there will be advertising not only in the App Store, but also on Apple TV Plus. Because like Netflix and Disney Plus, Apple is apparently planning to introduce an advertising-financed subscription.

apple one

The price increase for Apple’s streaming subscriptions also affects the Apple One bundle. The smallest package now costs 17 euros per month. Previously, users paid 15 euros per month.

The price of Apple One’s family package has meanwhile increased from 20 euros to 23 euros. The premium bundle now costs EUR 32 again. Previously, the price was 29 euros.

Apple: Higher license costs and original productions reason for price increase

Opposite to 9-to-5 Mac Apple justified the price increase with increased license costs. For example, artists and songwriters would earn more by adjusting the price per stream on Apple Music in the future, according to the company: “We continue to add innovative features that make Apple Music the best listening experience in the world”.

As for Apple TV Plus, the reason for the price increase is the growing catalog of original TV shows and movies. Apple said:

We launched Apple TV Plus at a very low price because we only started with a few shows and movies. Three years later, Apple TV Plus offers a comprehensive selection of award-winning and critically acclaimed series, feature films, documentaries, children’s and family entertainment from the world’s most creative storytellers.

Higher prices affect new and existing customers

The new prices apply to new and existing customers. The latter will be informed of the price increase 30 days before their subscriptions are renewed. Users still have the right to cancel at the end of the billing period.

It’s the first time Apple has increased the price of its streaming subscriptions. The company has not yet mentioned that the price of Apple’s cloud services will also change.

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