App Store: App prices will rise in the UK and other countries

Apple announcement App Store app prices will increase in a few regions, including the UK. This will be in place from February 13. The manufacturer explains that this change applies due to changes in taxes and exchange rates.

On February 13, 2023, prices for apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa and UK. Prices in Uzbekistan will decrease to reflect a reduction in the value added tax rate from 15% to 12%. Developer revenue will be adjusted accordingly and will be calculated based on the price excluding tax.

Apple adds that prices in Ireland, Luxembourg, Singapore and Zimbabwe are not changing, but revenue will be slightly adjusted due to VAT changes.

• Ireland: Reduction of the value added tax rate on electronic newspapers and periodicals from 9% to 0%.
• Luxembourg: reduction of the value added tax rate from 17% to 16%.
• Singapore: Increase in the Goods and Services Tax rate from 7% to 8%.
• Zimbabwe: Value Added Tax rate increased from 14.5% to 15%.

Additionally, by the end of January, revenue will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.