Codemasters will have autonomy under EA as a Respawn -apkrig
According to EA, Codemasters should retain their unique identity, similar to the Respawn Entertainment studio, which also operates under the auspices of Electronic Arts. This was stated by the head of the company Andrew Wilson in an interview for MCV, stating that they are not interested in transforming Codies only into another serial studio from EA.
According to Wilson, EA sees EA as an amazing cabinet full of brands, technologies, marketing and players, to which Codies now has full access.
According to him, the goal of Electronic Arts is not to come and turn Codematers upside down and deprive it of its uniqueness. British racing specialists should thus enjoy similar autonomy as the authors of Titanfall or Apex Legends. Restricting talented people doesn’t make sense, according to Wilson. “But we want to give them access to the things we have because of our position in the industry,” he said.
According to Wilson, EA sees EA as an amazing cabinet full of brands, technologies, marketing and players, to which Codies now has full access. “So we want to give Codemasters the keys to this closet so they can come and take what they need at any time. But they will continue to be the ones they are, because that’s what makes them special, “Wilson promises.
Chief Codemasters praises how quickly they integrated into EA. It is said that everything fell perfectly like Cinderella’s slipper.
Codemasters chief Frank Sagnier clearly agrees. Electronic Arts can provide them with support in the field of sales, marketing, analytics or live services. They also have a number of popular services such as EA Play and Origin. He praises himself for having access to everything, but he does not have to use everything. “And that’s why it’s amazing. EA offers all these services, but does not force us into them if they do not fit, ”he describes.
So, according to him, it’s a perfect world right now. That’s why Sagnier is convinced that EA can bring a lot to Codies and vice versa. According to him, both sides listen to each other. He also praises how quickly they integrated into EA. It is said that everything fell perfectly like Cinderella’s slipper. He also praises Electronic Arts’ experience in racing games. He refers to the brands Need for Speed, Real Racing or Burnout. (Has he noticed what has happened to the latter and its Criterion Games authors in recent years?)
Maximum potential under EA wings?
Sagnier emphasizes that it is not the case that they are bought by someone who does not understand the races. EA is said to help unlock their full potential. It’s said to be fantastic when opponents get together and don’t have to fight anymore, says Sagnier. Just like when Codies themselves acquired developers from Evolution Studios or the Slightly Mad Studios team.
It all sounds very optimistic. We’ll see how the $ 1.2 billion acquisition develops in the coming years. Electronic Arts has a bad reputation for acquisitions based on a long series of studies that the company acquired and eventually canceled, dissolved, or stripped of their original uniqueness. We can name Origin Systems, Bullfrog or Westwood Studios for all of them. Hopefully this will not be the case with Codies and their original and licensed brands. Maybe EA has already learned.
