GameStop is officially starting to change into an online store -apkrig
Although the GameStop game chain does not operate in our country, thanks to its size, it serves as an important indicator of the current trend of stone shops with video games, which can be applied retroactively to local retailers. For this reason, we have informed you about GameStop many times in the past, especially about its problems related to the growth of interest in digital, instead of physical sales, and through an interview with economist Lukáš Kovanda, we also summarized the recent stock situation. We are now returning to GameStop with a message that officially confirms the previously offered option – ie the transformation of the entire business plan and adaptation to the current development of the method of selling and buying games.
The press release itself is not very extensive and at first glance it would probably not interest you too much. GameStop announces the composition of a new committee of board members, namely Alan Attal, Kurt Wolf and Ryan Cohen, who will also serve as chairman. The description of the committee’s activities further reveals that steps will be taken to transform GameStop’s activities towards the technology sector, which includes evaluating areas such as business focus, capital structure and the general possibilities offered by the digital environment. However, if we put the context especially on the name of Ryan Cohen, the current steps show the intention to move game sales purely to the online environment and most likely also offer new features and mechanisms that would help retain existing customers and, of course, bring more.
In addition to Attal and Wolf, it is necessary to mention the involvement of Matt Francis, who was at the birth of Amazon Web Services and is now the technical director of GameStop.
Ryan Cohen is a former CEO and one of the founders of the Chewy pet store, which successfully sold PetSmart to a record $ 3.4 billion in 2017. Over the years, Chewy has also offered the function of an online pharmacy focused on pets, which is coordinated by a team of pharmacists and veterinarians working directly in Chewy. Given Cohen’s success, it is therefore assumed that he will succeed in a similar twist with GameStop, especially if he is not alone in such a specific task. In addition to Attal and Wolf, it is necessary to mention the involvement of Matt Francis, who was at the birth of Amazon Web Services and is now the technical director of GameStop. A new CFO is also being sought after Jeim Bell resigned in February and Ryan Cohen himself could become Bloomberg.
For GameStop shareholders, a relatively exciting period begins, at the end of which there may be a platform that can start competing with Steam or the Epic Games Store. Although these considerations are probably years away, they are not entirely unimaginable, given the tradition and brand on which GameStop can rely. The move of sales to the online environment is already relatively close to creating your own launcher for purchased games, but it is difficult to judge at this point how far the newly established committee looks. First of all, it is necessary to successfully carry out that transformation, and only then to make full use of the abilities of people who are slowly moving towards the helm.
