WhatsApp did it wrong. The change in conditions helped the competition, this platform grew the most
After the well-known WhatsApp announced a change of its conditions a few days ago, there was a completely unexpected reaction. The head of the competing Telegram platform even called it the largest digital migration in history.
Did you spoil WhatsApp?
How to evaluate the intervention of one of the most used applications on communication, which aims to significantly change the conditions of use? For the answer, it is necessary to look at the competition and its new client additions immediately after the announcement of the conditions. Exactly this scenario happened and negatively affected WhatsApp, because after its announced change of conditions and subsequent differentiation between the USA and the rest of the world (especially the EU) due to different rules in the protection of personal data, competition is particularly pleased.
Founder of the competition named Telegram (Pavel Durov) managed to state his platform hit a 500% increase in customers (25 million new clients added)which is caused by the ebb from just whatsApp. There were even specific names that appeared on the Telegram (Turkish President or Brazilian President Jair Bolsonaro).
Celebrities have also switched to other platforms
WhatsApp client’s time is shortened, the new rules will apply from 9 February and the day before, two billion clients must agree to the news. Probably the most problematic is the sharing of data with Facebook, which will take place outside the EU area.
In addition to real politicians who left WhatsApp, even other well-known names were added to the campaign and vthey call on people to leave the traditional brand and move on to the competitionsuch as the aforementioned Telegram or Signal. Elon Musk or Edward Snowden sent such challenges to their fans or followers. All indications are that the outflow will take place, but with the two billion clients that WhatsApp prides itself on, millions will not be a bigger problem. At least that’s how it looks so far.
The head of the Telegram comments pompously on the whole event,
“Since my last post, the already huge influx of new users into Telegram has only accelerated.” We may be witnessing the greatest digital migration in human history. “
Other global politicians who use Telegram, and in addition to the pair outside the EU, which we have already mentioned, are also on the Telegram Emmanuel Macron or Benjamin Netanyahu, also point to the whole event to improve competition at the expense of WhatsApp. And the creators of the Telegram praise themselves accordingly. It should also be a signal for everyone to join. If presidents trust it, so can citizens. However, the outflow from WhatsApp does not yet look as dramatic as the competition would like.
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