New Amazon label to protect customers from annoying bad buys

Amazon warns against buying certain items in its own range – at least customers should take a closer look. Why is the online retailer doing this and why is it not a bad idea in terms of sustainability?

The online retailer is now introducing a new entry that appears on the respective product pages. In it, Amazon warns of products that are returned more often than average. Behind the label, which is initially only used in the USA and is apparently not displayed to all customers in all of the website’s displays, is an appeal to customers. You should read the customer reviews for the respective product carefully, and pay close attention to the product properties, the description and the pictures…

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