That’s why you should listen to the podcast [Anzeige]
Whether it’s for sports, in the car or in everyday life – podcasts are currently indispensable. If you are interested in the topic of business and business, you will not come to the podcast “corporate battle” over. We’ll show you why it’s worth listening to the podcast and what exciting season awaits you next.
Statistical The number of people listening to podcasts continues to grow. In 2018 it was only 22 percent of those surveyed, in 2022 it was 43 percent. No wonder podcasts are not only practical, they are usually informative as well. Because there are now podcasts on many different topics.
This also applies to the podcast “Battle of the Companies”. This is the German adaptation of the US business podcast “Business Wars”. The show focuses on the rivalry between competing companies: Adidas vs. Nike, TikTok vs. Instagram, McDonald’s vs. Burger King.
Over several seasons, we learn what drives these companies and their executives, inventors, investors, and managers to new heights—or ruin.
Clash of Businesses tells the unofficial, real story behind the most exciting competitions in business. Of the podcast starts with a local economic history for the first time. Aldi vs. Lidl, the competition between Germany’s best-known discounters, kicks things off. Other corporate battles follow, such as Red Bull vs. Monster.
The new season of “Battle of the Companies”: Aldi vs. Lidl
Aldi versus Lidl. A battle between giants. In 1962, the brothers Karl and Theo Albrecht founded the discounter Aldi. The concept: inconspicuous shops, but good quality for a low price. A retail revolution. Aldi has shaped the way people shop in Germany to this day. It was only 11 years later that Dieter Schwarz copied the Aldi concept and founded Lidl.
For a long time, Aldi’s fight against Lidl seemed to be unequal. Aldi’s lead was too big. But Dieter Schwarz managed to turn Lidl into a global chain in the decades to come. The gap kept getting smaller: Aldi faltered, Lidl flourished. Internationally, Lidl has long been one step ahead. But in Germany, Aldi has always been able to hold onto the throne of the discounter. The question is: for how much longer?
“Aldi vs. Lidl” is a story about the German economic miracle after the war. The history of discounters explains why most people in Germany are not willing to spend a lot of money on groceries. And it’s a story about two of the richest families in Germany, about which almost nothing is publicly known.
In the podcast “Kampf der Firmen” you can now find out everything about the exciting duel between the discounters. There are new episodes every Tuesday wherever there are podcasts – and always a week earlier on Amazon Music. Here you can go directly to the podcast.
