Advertising flood on the iPhone? Apple’s secret plan to make even more money
Advertising, advertising everywhere: So far, iPhone users have been spared. But that could change in the future. Apple is said to be planning a major advertising offensive. There is talk of double-digit billions that you want to take in additionally.
The current iPhone 13 Pro costs 1,149 euros. Buyers can expect a lot for this price: top-level performance, first-class workmanship and, of course, long software updates. What Apple never advertised but was always part of the iPhone package: almost no advertising. While some manufacturers of Android smartphones bombard their users with advertising, Apple has always held back. But that could be over in the future.
Apple should plan more advertising in its own apps
According to the well-known Apple insider Mark Gurman, the US company could Change in strategy towards more in-app advertising (Source: Power-On newsletter by Mark Gurman). So far, Apple has earned around 4 billion US dollars a year with advertising in its own apps. The advertising team would like to more than double this sum. The goal: one Double-digit billion sales with advertising in Apple apps.
In order to arrive at this sum, Apple would have to Massively expand advertising in your own apps. The iPhone manufacturer recently took a first step and announced more advertising in its own App Store. According to Gurman, for example, it would be conceivable that Apple’s maps application would receive advertising. If you search for “sushi” there, you might get a list of local Japanese restaurants. Apple would then be paid for first place in the suggestions, just like Google does today in the search or Yelp.
These innovations are available in iOS 16:
How do iPhone or iPad users react?
An increased focus on in-app advertising could pay off for Apple. After all, the length of time customers switch their iPhones or other Apple devices is getting longer and longer. Advertising is another way to diversify revenue streams. Whether iPhone or iPad users will like it if they are confronted with advertising much more often in the future is another matter.
