4ka is the most popular mobile operator in Slovakia

Our youngest operator boasted of a great result, which was obtained in a survey of KPMG TOP 50 of the most popular customer brands in Slovakia. 4ka has become the most popular mobile operator.

4ka as the most popular mobile operator

In the overall TOP 50 ranking, the operator ranked 24th. He left the nearest competition behind. 4ka gained this position mainly thanks to attractive prices and many Slovaks appreciated the simple and clear communication without unnecessary additions.

“We are very proud that we have succeeded in strong competition among other mobile operators. As the youngest mobile player on the market, we are even more pleased, because in less than 6 years of our existence, Slovak customers appreciated our efforts and, with their vote, moved us to the first position in the survey focused on customer experience in the telecommunications sector.“

Roland Kyška, Director of Marketing and Corporate Communications 4ka

KPMG has compiled this ranking for the fourth time. Mentioned The survey was conducted in 2020 on a sample of 2,500 respondents. A total of 118 brands competed in nine sectors. Interestingly, Martinus became the most popular brand for Slovaks for the third time in a row. The first 6 places were occupied by brands from the retail sector.

Customer behavior was greatly affected by the pandemic

The main motive for the current survey was the ongoing pandemic. The coronary crisis has brought several new trends to the customer experience, such as increased support from local manufacturers and increased interest in online security as purchases have moved into the online environment.

“Customers changed a lot in 2020. They are more technically proficient, expect higher value for their money and have greater demands on security when shopping. Whether in brick-and-mortar stores or online. ”

Peter Rado, senior manager and CX leader of KPMG in Slovakia