4 reasons to opt for SMS in your communication strategy.

The success of a marketing strategy depends on communication. Indeed, you should be able to reach the audience in a more effective way. For several years, a communication channel has always been valued by companies. This is the SMS. In this article, discover the reasons for including it in your communication strategy.

Excellent coverage

The results of the French State’s digital barometer confirm that 95% of the population has a mobile phone. The latter has become an essential everyday communication tool. Indeed, it makes it possible to be reachable at any time. The incomparable advantage of SMS is that it is possible to receive and send SMS as soon as your phone is switched on. It is not necessary to install an application before taking advantage of this service. Also, phone users rarely turn off SMS notifications. 4G or 3G internet connection is not a necessity here. Therefore, it is a channel which makes it possible to inform a large part of the population in record time. Send SMS with the company Octopush to better reach your audience, your customers or your prospects.

Have an immediate result

Apart from the fact that the SMS covers the whole territory, it should also be specified that it is a instantaneity channel. Indeed, it allows a company to maintain a direct relation with his clientsinstantly. This therefore leads the consumer to have a reaction immediate vis-à-vis a situation or to prepare as quickly as possible for an impending event. Since this service is synonymous with immediacy, it can be used for real-time events.

Simple texts allowing immanent reading

The other reason to opt for this service is related to the text size. Indeed, the message of an SMS is generally of a reduced length and very simple. Thus, it gives the possibility of disclosing a message which is at the same time:

You will not see any introduction or numbering. It is in fact an outstanding message. In addition, it should be noted that it will take only a few seconds to read an SMS. So, since the text is simple, understanding will come all at once. However, it is recommended to always make it easier for recipients to understand. Indeed, there are some companies that use the abbreviations to save money, instead of being clear. The best solution is to break away from text messages that are too long because you won’t get enough reading. In addition, it is possible that an SMS contains particular data processing relating to a transaction in progress.

Affordable rates

What allows the SMS to break the greatest record is its cost, since it is low. However, it should be remembered that it is more expensive than instant message and email. In addition, using a personal telephone subscription, texting is now considered a free service, but it is not. In fact, for a cell phone, the sending of messages is limited to a maximum of 200 different recipients in one month.

It is for these various reasons that companies are advised to opt for a dedicated platform likeOctopush for sending their SMS. Usually, they can do this through a simple subscription that can be activated in just a few minutes. Thus, they will obtain a telephone number which is generally billed monthly between 1 and 40 euros. Regarding the shipping rate, it varies between 1cts and 8 cents depending on the volume. The average is 4 cents per SMS. Therefore, it is possible to deduce that the SMS offers affordable rates.