You will never see this product in a store
Ikea no longer just offers furniture. But so far you could at least see and touch practically everything that is available at Ikea. This will soon be over, because Ikea is entering the service sector – as an electricity provider.
Ikea’s “Strömma” supplies 100 percent green energy
Ikea has long since set itself apart from the classic furniture store. The Swedes are trying out new products, have long been interior decorators and are successfully involved in the market for smart home applications. Practically all of these, however, are classic trade goods, Ikea sells goods. But now you are apparently opening the door to the service sector – with one own electricity tariff.
Under the German-speaking name “Strömma”, Ikea has launched a green electricity tariff in Sweden (source: Ingka Group), which should start in September. The energy comes from entirely from regenerative sources, only solar power and wind energy are used. “We believe that the future of energy is renewable and we want to make electricity from sustainable sources accessible and affordable for everyone,” explains Jan Gardberg from the Ingka Group, the company behind Ikea.
Before that, “Clean Energy Services” offered photovoltaic systems that buyers can use thanks to solar energy self-supply with electricity can – or at least reduce consumption in the current electricity tariff. Strömma, which can also be combined with its own photovoltaic system, is now also marketed under the same umbrella brand. You will be able to see the household’s electricity consumption via a special app and also get an insight into how much electricity your own PV system is contributing.
Ikea wants to supply 1 billion people
The offer will initially only be launched in Sweden. The aim, however, is to supply people around the world with clean energy. By 2030 one wants to help 1 billion people To lead a more sustainable and healthier life, it says in the announcement. In addition, the electricity supply is to start in all international markets in which Ikea is already represented. In addition, the electricity should only come from systems that are no more than five years old. The aim is to encourage new wind power and solar systems to be built (source: Electrek).
If you continue to recycle Ikea furniture, you are contributing to the sustainable use of it. There are tips in the Video:
It is not yet known when German customers will be able to add Ikea to the list of available electricity providers in this time frame. The more successfully you start in Sweden, the faster it should be in this country too.
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