Google’s pixel ecosystem is growing and growing. In addition to smartphones, the US group now also offers headphones and smartwatches. The Pixel tablet will follow next year. This is not a coincidence: pure fear is said to be behind the focus on their own hardware. According to insiders, Google fears two developments.

Google

Android, Chrome OS and of course countless online services: Google is a software company through and through. Nevertheless, the company from Mountain View, California, has recently been focusing more and more on its own hardware. With the Pixel Watch, the company’s first own smartwatch recently went on sale, and a tablet is to follow in 2023. For Google, the new hardware strategy should be vital.

Google wants to make the pixel ecosystem independent

According to insiders from Google’s corporate environment, the group is increasingly using its own hardware because fears falling market shares with partners such as Samsung. In addition, there has long been a risk that international regulatory authorities will intervene and Google will Losing place as the default search engine on the iPhone (Source: the information).

Both would have catastrophic impact on the revenue Google still earns largely from online advertising. A separate ecosystem, on the other hand, would be a lifeline. Google would be the master of the house here and not dependent on Samsung or Apple. It is not known whether Stadia’s sudden end is related to the new strategy. Google surprisingly pulled the plug on its cloud streaming service in early October.

What the Pixel 7 offers:

Google is cutting back investments in other areas

The hardware focus is said to even entail internal restructuring. For example, investments in the Google Assistant for cars are said to have been reduced. Employees from individual areas such as Google TV have allegedly been withdrawn and transferred to other parts of the company. When asked about Engadget, the search engine provider did not want to comment on the insider reports (source: dedicated).