The new lever in the War for Talents

More and more companies need talent with increasingly specialized skills. The demand for these top professionals is increasing, making it increasingly difficult to attract staff to your company. That is why companies have to become more creative in order to find and keep good employees. But in addition to the famous benefits, there is another magnet that makes your company more attractive to specialists: you. With the development of a personal brand in social networks, you can not only prove yourself as a manager, but also present yourself with the values ​​of your company.

But first we have to take a few steps back. Because personal branding in recruiting is the second step in social media recruiting. So why should you look for talent on Linkedin and Co.? Traditional job postings are often inadequate these days. Often you can no longer find the person who is a good fit for your company. Linkedin as a business platform offers the best conditions for successfully tackling today’s challenges. With over 700 million users worldwide, the platform offers a huge network of professionals – making the site perfect for recruiting. Here, talented people can get an insight into the corporate culture and immediately make initial personal contact – with the result that it matches!

Those who present themselves and their company well and authentically appear more approachable to applicants. The consequence: the probability that the perfect candidate will apply to you increases. But how can you best present your company on Linkedin to attract new talent?

employer branding can be easily translated with the word employer brand. The term describes the message you want to convey to (potential) employees. Your talent brand is the real version of your employer brand. It is based on social interactions and expresses what candidates think of your company as an employer and communicate to others. The most classic measure of employer branding is reports from members of the team who rave about how exciting it is to work at this company. But that can be different from the talent brand, especially if there are negative reports about your company on platforms like Kununu. So good employer branding is not enough. To successfully recruit talent on Linkedin, you need to listen to your employees and provide them with good working conditions. Only then can employer branding function successfully.

In addition to the employer brand, your secret trick in the War for Talents now comes into play: the personal brand. Even if it doesn’t seem like it at first glance, building a C-level personal brand brings a huge amount to LinkedIn. This is how you can comment on topics that concern you and your company. This not only increases your reach, but also that of your company. Because the very people who are interested in your topics are the talents you would like to attract. The interactions also give you more contacts with your target group. In this way you can ensure regular visibility to current customers and target customers. Ultimately, these measures lead to more applications for your job postings. Your personal brand becomes a real force in the war for talent.

Would you like to win the War for Talents with the help of Linkedin? In the t3n deep dive “Using LinkedIn as a recruiting machine” you will learn how you can use LinkedIn to find the best talent despite the shortage of skilled workers and to optimize your employee search. In the two-hour online course with Linkedin expert Thomas Reck, you will learn the most important components, trends and pitfalls to be successful on Linkedin in 2023. After the deep dive, you can apply the most important recruiting strategies that bring you and your organization the best talent. Build a clear roadmap and process for employer branding on Linkedin now, so it becomes your top recruiting channel.

Participate in the Deep Dive now

If you would like to have more knowledge about recruiting on Linkedin, you can also book the Deep Dive as a complete package with the guide “The Linkedin Report”. This also gives you a valuable reference book that you can use to start your talent search branding process right away.

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