The fight against unsolicited advertising calls is gaining momentum

O2 is embarking on a fight against unsolicited marketing calls. Today, it is launching the platform at its own expense, which is used to verify and possibly report problematic numbers, from which unsolicited telephone calls come.

The portal works very simply. When visiting, the user enters the phone number they want to verify. If the number is in the database, an overview with information from other users will be displayed. If the number has not yet been registered, it can add the necessary information to it.

Comprehensive platform

The website works in practice in the same way as other similar portals for verifying numbers, but it brings several of its own improvements. The basis is greater legal purity combined with verification of reports to prevent possible abuse. It also eliminates the possible factor when the operation of the site is tied to advertisers, which could, purely theoretically, affect the overall operation of the database.

To add a rating, you must enter your personal information, including the caller’s phone number, to which a verification code is sent. The uniqueness of the visitor is also monitored, which leads me to the fight against the massive addition of numbers for dubious reasons – for example, unauthorized reporting of competition.

The owner of the added telephone number is also informed, who then has the opportunity to defend himself if the necessary facts have not actually been fulfilled and the number has been added illegally.

No more annoying marketing

The platform explicitly fights against unwanted marketing calls. O2 defines them as telephone calls for the purpose of selling services, made without the prior consent of the customer. Calls from research agencies or contacting one’s own customer do not fall into this category and is based on the so-called legitimate interest. For example, O2 will not contact customers of competing operators, but can contact them.

In addition, O2 strives to carry out educational activities, where it acquaints the public with the issue of unsolicited marketing calls. In other words, it presents the current rights and obligations associated with making similar calls in a simple form. At the same time, there is a form on the page for adding a formal initiative, which will be sent to the Regulatory Office.

Initiative to the Regulatory Office Photo: O2

A platform open to cooperation

The platform is built under the direction of O2, but the company openly welcomes possible cooperation with other companies, including competing operators. According to her own statements, she is even ready to hand over the entire operation to an independent third party. It also allows the possibility of removing your own logo, or adding the logos of other parties involved, which would support the overall idea – a common protection of end customers.

3 basic pillars

Currently, the whole initiative works on three basic principles and can be used regardless of which operator you have the number for:

  1. Verify an unknown phone number
  2. Submission of a possible complaint to the Regulatory Office
  3. Joining the register of users (blacklist) who do not want to be contacted by any marketing numbers – register Nevolajtemi.

For the time being, the Nevolajtemi register operates on a voluntary basis, but it is expected that the responsible companies will respect the request. Problematic companies will be reported in the event of wrongdoing and the Regulatory Office should then intervene. From June 2021, he will be much more intensively involved in complying with the applicable rules.

In the near future, the register should become more serious, and there is also the possibility that the state will create a new prefix for telephone numbers with a marketing nature. Customers would then be clearly informed that the incoming call is marketing and would immediately know that it is not important and can safely reject it.

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