The failure of the Galaxy S21 has consequences

Samsung was startled by the disappointing sales of the Galaxy S21. The South Korean group is now to subject its smartphone division to a “special review”, according to Insider. There are also other reasons for concern.

There were shocking numbers that have recently become known: According to estimates by analysts, the Galaxy S21 series is said to have sold only 13.5 million times since the market launch six months ago – 20 percent less than its predecessor and a whopping 47 percent compared to the Galaxy S10 . This now leads to the first consequences.

Samsung is reviewing smartphone division

So Samsung should one “Special review” ordered his smartphone department have (source: The Elec). Internal performance reviews are nothing special in large companies and are carried out regularly, at Samsung about every four to five years, they say.

According to insider sources, the reason for the current review lies in the results of Samsung’s smartphone division, which did not meet the expectations of the top management. That should be mainly due to the poor sales of the Galaxy S21: “Samsung will very likely miss the sales targets for the Galaxy S21,” writes The Elec.

In addition, Samsung is also doing itself Concerns about sales of its 5G smartphones and the relationship with chip manufacturer MediaTek also give the group a headache. Especially recently, it has not been able to deliver the components that Samsung had actually ordered. All of this now leads to the “special review” of the smartphone division.

Samsung Galaxy S21 in Video:

Galaxy S22 with power plug and SD card slot?

It remains to be seen what consequences Samsung will draw. Some things are not in the hands of the South Koreans, such as the current chip crisis. With some questionable product decisions, Samsung could turn around again in order to win back disappointed fans. A start might be that the Galaxy S22 again has a power plug in the scope of delivery and an expandable memory owns.