No time right now?
At technology giant Huawei, the smartphone business continues to decline. According to supplier circles, this year the manufacturer expects declines of over 60 percent compared to the previous year.
Despite the inauguration of US President Joe Biden, the US government is sticking to the trade restriction imposed by Donald Trump on Huawei, which, among other things, has massively affected Huawei’s smartphone business. According to reports from supplier circles, Huawei should be able to sell over 60 percent fewer smartphones this year than in 2020.
Huawei: From almost 190 million smartphones to 50 million
How Nikkei Asia reported, Huawei has informed its suppliers that it will be ordering components for 70 to 80 million smartphones this year. The planned production volume corresponds to a decrease of more than 60 percent compared to the 189 million smartphones that Huawei shipped last year.
Some suppliers tell the news agency that Huawei could even reduce the order quantity to almost 50 million units. In this scenario, Huawei would suffer a sales decline of over 70 percent compared to 2020. In addition, it is said that the upcoming devices are only LTE / 4G models, as the US government has denied the company the purchase of 5G components.
At the beginning of the sanctions against Huawei, which have been in place since May 2019, the restrictions primarily comprised software such as Google services. Last year, the sanctions were tightened again, so that Huawei was no longer even allowed to order processors from the Taiwanese chip manufacturer TSMC. The processors with an integrated 5G modem, manufactured in advance, are now apparently running out. There are no great alternative options, as the production of the Chinese foundry SMIC, for example, does not correspond to the level of TSMC.
Huawei does not want to sell smartphone division
Despite the almost hopeless situation, Huawei does not want to sell its smartphone business, as Huawei CEO Ren Zhengfei said. Corresponding rumors circulated in January that the group was playing with the idea of selling its top smartphone brands in the P and Mate series.
In order to “secure its own survival”, however, Huawei had sold its smartphone subsidiary Honor in November 2020 for allegedly 15 billion US dollars to a newly formed consortium, Shenzhen Zhixin New Information Technology.
Honor has meanwhile been able to fully resume its business after being completely cut off from Huawei according to their own statements Contracts with AMD, Intel, Mediatek, Micron Technology, Microsoft, Qualcomm, Samsung, SK Hynix and Sony. With the View 40, the manufacturer has even presented the first new smartphone – but currently only for the Chinese market.
With the sales forecasts, Huawei is likely to lose further ground in the smartphone market this year. The manufacturer already lost massive market share in 2020, but was still able to finish the year in third place behind Samsung and Apple. In the fourth quarter of 2020, Huawei sagged by 40 percent. This downward trend appears to continue into 2021. Huawei hopes that the trade war between the US and China will ease and a new beginning with Biden.