Sales platform will soon have a completely different name

Whether old electrical appliances or antiques: if you want to sell something, the route often leads to eBay classifieds. The sales portal symbolizes the virtual flea market like no other. In the future, however, users of the sales platform will have to get used to it, because “eBay classified ads” will no longer exist in this form.

The Norwegian adevinta eBay classifieds cost several billion euros last year. Buyers and sellers on eBay classifieds are unlikely to have noticed anything of the takeover. But that will change suddenly from 2024 onwards.

eBay Classifieds gets a new logo and name

Because only for three years the portal is still allowed to operate under “eBay Classifieds” and use the well-known brand identity, including logo and name (source: RND). “For a period of three years we can use the brand name Ebay classifieds as it is – with the logo and everything that goes with it,” says Toren Berlins, who is managing director of eBay classifieds. After that, it’s over and eBay and eBay classified ads are also going separate ways to the outside world. It is not yet known what new name the sales portal will have.

A Changing names is not without its risks: The brands eBay and eBay Classifieds are well known and thus inspire trust. If they cease to exist, quite a few users could look around for alternatives. The new owner must moderate the name change well and accompany it communicatively. EBay classified ads currently reach around 66 percent of German Internet users.

We explain how you can really save money when shopping online in Video:

Many alternatives to eBay classified ads have been developed

In the past few years, a number of alternatives to eBay classified ads have developed that primarily serve niches such as the online portal fairmondo for environmentally conscious people or Vinted for old favorites. So the competition never sleeps – and is sure to try to make a profit from the name change from eBay classified ads.