The former provider of the SEO tool Onpage.org, which was renamed Ryte in 2017, is now launching the Carbon KPI tool after a fresh financing round of 8.5 million euros.
Ryte is reinventing itself once again. Started in 2012 as an SEO provider with Onpage.org, the company renamed itself Ryte in 2017. Only recently was another repositioning pending. Ryte has been seeing itself as a website user experience platform since last week. With this, the company wants to underline that classic SEO (search engine optimization) is no longer enough to characterize the field of activity of the Munich-based company, who also have a branch in Ho Chi Minh City, Vietnam.
In the course of this repositioning, the company succeeded in another 8.5 million euros to acquire for the development of the new platform. The lead of the financing round was then with Bayern-Kapital from Munich and Octopus Investments from London.
With some of the money now brings Ryte to work “Website Carbon KPI” to the market, which should help to make five percent of all websites climate-neutral by 2023. This is appropriate, because according to the findings of the Shift Project, a climate protection think tank, the CO2 footprint of our devices, the Internet and the systems that support them are responsible for around 3.7 percent of global greenhouse gas emissions. The trend is rising sharply – not least in the wake of the corona pandemic.
The core of this help from the Ryte tool is to express the CO2 emissions of a specific website in values, even if not to measure them directly. To this end, Ryte claims to have worked with data scientists and environmental experts.
“There are currently 189 million active websites,” says Ryte boss Andreas Bruckschlögl. “Our goal is to make five percent of all active websites, i.e. 9.5 million websites, climate-neutral by the end of 2023 – with the help of our platform, strong partners, social media activities and much more. Time is of the essence and making websites climate neutral is really easy compared to other industries and processes. “
Climate certificates for residual emissions
Using a proprietary algorithm, Ryte says it measures the code of the entire website, the average page size and the monthly traffic by channel and then calculates the amount of CO2 consumed.
Ryte is working with a reforestation project in San José, Nicaragua, for all customers who cannot make their websites (completely) climate neutral. Here Ryte customers can offset their remaining emissions by purchasing climate certificates.
By the way: With Yook there is a tool that specifically aims to reduce the CO2 footprint of online shops.