Online retailer Amazon probably wants to open stationary department stores
Amazon also wants to enable shopping in department stores. (Photo: Koshiro K / Shutterstock)
According to US media, Amazon is planning to open stationary department stores – not really surprising. The online retailer already operates a few shops and supermarkets.
Jeff Bezos founded Amazon as an online book retailer. The e-commerce giant now has several hundred million product categories on offer. Objective: Customers should be able to cover all their needs from the Amazon range. For several years now, the online retailer has also been operating stationary shops and cash-free supermarkets. The group also owns the Whole Foods supermarket chain. Therefore, a media report from the USA is not quite as surprising as it might initially appear.
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WSJ: Amazon should plan department stores
To the According to the Wall Street Journal (WSJ), which refers to the initiated, Amazon is now planning to open larger stores. These should resemble department stores. The group is said to want to sell clothing, housewares and technology there. The return of goods could also be processed there, such as the Tagesschau reports. In the clothing sector, according to a report by Wells Fargo, Amazon is now the largest seller in the US – ahead of its competitor Walmart.
With an area of around 2,800 square meters, the planned department stores should be larger than the current Amazon stores, but significantly smaller than conventional department stores, as the WSJ writes. Department stores are usually larger than 3,000 square meters. The average sales area of the department stores of Galeria Karstadt Kaufhof in 2001, on the other hand, is expected to be almost 10,000 square meters have been.
First stores in California and Ohio
It is not known when the Amazon department stores, if they are being built, will open. The WSJ report also left open whether the department stores would remain limited to the USA or whether they could also come to Germany. The first stores are to open in California and Ohio. Amazon did not want to confirm the report when asked. Should the e-commerce giant implement the plans on a large scale, it should mean new challenges for many retail stores.
