We already know that Netflix will launch a new cheaper offer with advertisements and the group announces today to discuss with various partners to make it happen.
Asked about partnership talks with advertising companies, Ted Sarandos, the co-CEO of Netflix, replied : “We are in discussions with all these companies at the moment”. And to add: “We want a fairly easy entry into the market — which, again, we will build and iterate on. What we do at the beginning will not be representative of what the product will be in the end. I want our product to be better than television”. The declaration took place at the international festival of creativity (Cannes Lions).
The offer will be aimed at people who think Netflix is too expensive and aren’t bothered by ads, as there are no changes planned for existing tiers. “We’ve left out an important customer segment, which is people who say, ‘Hey, Netflix is too expensive for me and I don’t mind advertising’said Ted Sarandos.
Netflix still doesn’t give an official launch date for the cheaper subscription. But an internal memo recently revealed that the aim is to have availability by the end of 2022. Now it remains to be seen what the price will be. In France, the cheapest subscription costs €8.99/month for viewing on an SD screen (480p). Those who want Full HD (1080p) have to pay €13.49/month and those who want 4K and HDR/Dolby Vision have to pay €17.99/month.