After a particular year of 2020, 2021 looks promising for Apple. According to an analyst firm, the iPhone 12 and its entire lineup could break the sales record set by the iPhone 6.
With its new line of phones, the Cupertino-based company could aim much higher than usual. Since its launch in October, all indicators seem to indicate that the Cupertino company has attracted more people with its iPhone 12. The figure of pre-orders was already tending to optimism, which is confirmed with the latest information published. According to the investment bank Wedbush, the demand trajectory for smartphones exceeds the most optimistic forecasts.
iPhone 12: a forecast of 250 million devices sold in 2021
The specialized site AppleInsider, investors around Apple confirm that the brand has not experienced such similar optimism since 2014. This corresponds to the commercial success generated by the iPhone 6 and their Plus version. Analysts have seen an increase in production of iPhone 12 5Gs following very high demand. According to the checks carried out, 95 million phones will be assembled, or 35% more than initial forecasts. The consequence would be that the success of the new iPhones could go beyond 250 million in total sales.
Also according to forecasts, sales of iPhone 12 could surpass those of the iPhone 6 amounted to 231 million units. If all this is confirmed, Apple could have achieved a tour de force despite a delay in the development but also in the production of the phones. The new iPhone lineup offered four models ranging in size from 5.4 to 6.7 inches. With such a wide range, the Cupertino company was able to reach a wider audience and therefore find the key to success.