Google is working on anti-tracking for Android

Google seems to be working on a new security option for Android. It concerns anti-tracking for which the company is now investigating the possibilities.

Anti-tracking in Android

According to information from Bloomberg news agency, Google is working on an anti-tracking function for Android. The company seems to follow Apple, which also offers a similar function in a new version of iOS. With the new anti-tracking function, cross-tracking must occur, among other things.

The developments to this end are still at an early stage of discussion, according to the source. Google would like to be less strict about this than Apple does. A spokesperson for Google says; “We are always looking for ways to work with developers to raise the bar for privacy while enabling a healthy ad-supported app ecosystem”.

According to anonymous sources, Google mainly intends to strike a good balance between privacy-conscious consumers / developers and the financial needs of advertisers.