For the e-car pioneer, it’s about everything

Tesla is currently navigating choppy waters. The popularity is fluctuating, and on top of that, the release of the Tesla files is a real hammer for the e-car manufacturer. Even the success of e-cars cannot change that. At the same time, we have to ask ourselves: is the chaos really surprising?

Tesla in trouble? Allegations from the Tesla files hit e-car manufacturers hard

For the e-car pioneer and CEO Elon Musk, things are currently in full swing: With the appointment of the new Twitter boss, a source of fire for Musk is at least a little more under control, the impacts at Tesla come closer: The Handelsblatt caused a stir with reports on Tesla’s internal information.

Around 100 GB of leaked information were leaked to the business newspaper, which experts rated as genuine. Salaries, addresses and names of more than 100,000 former and current employees are included. The Elon Musk’s vehicle identification number Höchst itself should be publicly accessible to practically all employees.

Incidentally, problems with autopilot and FSD reported by thousands of drivers speak volumes about how the software, which is known to be so advanced, is actually supposed to be. If Elon Musk were to make a statement, he should have trouble answering all the questions satisfactorily, resulting from the Tesla Files result.

The problems with Tesla’s supposedly advanced systems for autonomous driving are by no means new. For years Musk keeps promising groundbreaking innovations – and does not deliver. The revelations of the Handelsblatt should therefore not really come as a surprise.

But the number of problems, apparently software-related accidents, is remarkable how Tesla deals with it internally. If the research of the business newspaper were to be weighed down, there would be many indications that Tesla aware of the risks of its software – and still offer it publicly.

It is no surprise that the leaks about lousy customer service and – if the worst allegations are true – the deliberate endangerment of Tesla drivers are not well received. But even before the Handelsblatt published the months-long research, Things weren’t going well at Tesla lately.

Tesla rubs off on consumers

The electric car maker is in the favor of US consumers this year crashed like no other company. The Axios experts evaluated 100 of the best-known brands. Tesla has been passed down the list, from 12th place in 2022 to through in position 62.

This means that not only Tesla’s crash in the perception of consumers is currently unprecedented. In the USA, Chrysler is the only car manufacturer to do even worse. Instead of this convince the Japanese brands Toyota, Honda and Subaru and occupy the entire podium of car manufacturers. With BMW and Volkswagen, two German manufacturers are also more highly regarded than is now evident gradually former gold piece of the American auto industry.

Elon Musk is not only Tesla boss:

It shouldn’t help that an increasing number of Tesla owners have recently made themselves heard with a complaint that has so far been rare. software updates should in many cases Battery of the two more expensive vehicles Model X and Model S affected have. In California, Tesla has to face a class action lawsuit.

The allegations: After the update, the battery life suffered. Since this is, of all things, the most expensive component in electric cars, this potentially results in a strong depreciation of the Teslas – in addition to the reduced utility value for the driver, of course. In addition, the Range reduced by updates have been.

It is particularly bitter for those affected that the updates are said to have been mandatory. So there was nothing you could do about the automatic update. In some cases, the battery had to be replaced Cost: a whopping $15,000.

Mobility – something is happening: E-cars, electric bicycles, e-scooters, the Germany ticket for 49 euros on the bus and train – all of this moves us in two ways. And what else has happened in terms of mobility?

Some observers are also assessing Tesla’s launch of advertising as a bad sign: Elon Musk had announced that Tesla was thinking about it and only a few days later the first spot was already visible. This is taken by some as a sign that Tesla has to react to the growing competitive pressure.

Triumph in tough times: Model Y best-selling car in the world in Q1 2023

It would be a really bad time for the electric car pioneer if it weren’t for the hard facts: While Tesla’s business practices are under renewed, close scrutiny, this is picking up Model Y topped the auto world for the first time.

According to data from Jato Dynamics, no car was sold as often in the first quarter of 2023 as the mid-size SUV. With over 267,000 electric cars sold The Model Y is ousting the practically eternal leader Toyota Corolla from number 1. Mind you an e-car beats all other combustion models around the globe. Despite all the criticism of Tesla, Musk’s company has to be credited: they can sell.

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