Facebook now also collects your physical behavior for advertisers
Facebook is going to analyze people’s behaviors and emotions in order to use them for targeted advertising. The company can do this by means of its Oculus virtual reality (VR) headsets. It is now a requirement to log in with a Facebook account on such VR glasses and share your data.
Oculus and Facebook
Facebook has a new way of linking users’ data to personalized ads. Users of the new Oculus Quest headset will be required to log in with a Facebook account from 2023. In a support section of Oculus, Facebook also discloses that it uses VR activity data to deliver personalized ads.
After you have logged in to the new Quest 2, Facebook can collect all information about your physical behaviors, such as: your posture, facial expressions and gestures. That way, Facebook can infer more about the emotional mood users are in. That can be very valuable information for Facebook to use for its targeted advertising. There is also no way to choose not to collect the data.
The Oculus Go
Lost independence
Oculus has been part of Facebook since 2014, but according to co-founder Palmer Luckey, his company would continue to operate independently of Facebook. It wouldn’t be a requirement to log in with a facebook account either. So that will change within two years. Oculus, meanwhile, is no longer a separate company and it is now considered internally as a division within Facebook.
According to a 2020 survey by the market research firm IDC, CEO Mark Zuckerberg’s company has a 39 percent market share in the global VR market. Facebook’s latest product, the Oculus Quest 2, appeared in October and more than a million copies have now been sold, Superdata knows. The Quest series aims to make VR more accessible to a wider audience by removing the PC as a requirement for a virtual reality experience.
