Electronic Arts buys popular mobile gaming developer

Electronic Arts, or EA, which is known for many legendary game titles, has decided to buy a mobile game developer. It’s about Glu Mobile. Does the well-known gaming company want to indicate to us that it is going to create more games for mobile devices with Android or iOS operating systems?

A sensible acquisition that can attract the attention of gamers on smartphones

The GSMarena web portal announces that Electronic Arts is about to buy Glu Mobile. It will be an agreement worthy of 2.4 billion. US dollars.

Glu stockholders will receive $ 12.50 per share. This is 36 percent more than the value of the closing share price valid on February 5, 2021.

The developer of games for smartphones, Glu Mobile, is best known for creating simpler games. These include board games and titles with well-known celebrities, including “Kim Kardashian: Hollywood” and “Taylor Swift social network”. In addition, there are sports games and other pieces from several unmentioned categories.

Electronic Arts is interested in growth in the mobile games division

A characteristic feature of companies such as Glu Mobile is the production of games that are free but with the content of several micro transactions. It is their primary source of financial income. The combined EA / Glu portfolio has generated $ 1.32 billion in bookings over the past 12 months.

This acquisition is clearly designed to help expand Electronic Arts’ gaming base to more than 100 million active mobile players per month. As for Glu, they will benefit from EA’s global licensing and distribution capabilities.

The company has almost 800 employees, of which over 500 people work as mobile game developers. Gigant EA is familiar with the creative leaders of Glu.

The clear goal is therefore to achieve a better development of games designed for mobile phones and tablets. Working with these experienced people should bear a long-awaited fruit for EA, in the form of a number of mobile gamers.