Done, Google finally swallowed Fitbit. What will happen to user data in the end?

The deal, which has been discussed for many months and around which there have been ethical, political and legal struggles, is closed. US giant Google has bought Fitbit. One of the most popular brands of fitness electronics so now officially belongs to its wings. Both companies confirmed this on their websites. Even with reference to the fulfillment of the conditions of the European Union, which concerned the protection of user data. The whole business was delayed for a long time precisely because of them. There was a suspicion that Google wanted, among other things use the data of existing Fitbit users to target your ads more effectively. These fears should be allayed at this time.

“This business has always been about devices, not data. From the beginning, we make sure that the data of Fitbit users will be protected. We work with the authorities and we have met all the conditions to complete that purchase ensure the security of users’ privacy and data, ”Describes Rick Osterloh, vice president of equipment and services at Google. He also added crucial information that Fitbit devices will continue to support third-party applications. They can also pass on data from sports activities to them.

“I have no doubt that this step will bring many new opportunities. At the same time, I want to make sure that most of the things you like about Fitbit remain unchanged. we will continue to focus on taking care of your health and well-being, ”commented James Park, co-founder of the other company. He also added a few interesting numbers that Fitbit achieved before Google officially bought it. Since the launch of the original 2009 bracelet, has sold more than 120 million devices in more than a hundred countries. So far, it has been measured through Fitbit products 275 trillion steps and analyzed through 15 billion hours of sleep.

What do you think about this store?

Zdroj: Google, Fitbit