Do you know which games this bad advertisement belongs to?
Advertising on tombstones, sculptures of women with severed heads or 10,000 balloons polluting a river – do you know which games these ten PR failures belong to?
Advertising can be remembered for two reasons: Because it creates novel phrases, creates unique images, or conveys aspirational messages that users are happy to follow. And then there are advertisements that make the headlines for their bad taste or terrible execution. In this case, it is about the latter advertising.
The following quiz is about the PR attempts that were completely wrong. Bloody figures of headless women, brass knuckles sent by post or cocktails made of real blood. We have picked out ten examples of failed video game advertisements for you. Can you manage to assign them to the correct game?
Contents
- 1 Recommended editorial content Here you can find external content from stereosense GmbH, which complement our editorial offer on t3n.de. By clicking on “Show content” you agree that we can send you content from stereosense GmbH may display on our pages. Personal data can be transmitted to third-party platforms. View content Note on data protection Unfortunately, something went wrong… This is where you will usually find external content from stereosense GmbH, however we could not get your consent settings. Reload the page or adjust your consent settings manually. Manage privacy settings
- 2 You can find more information on the topic here
You can find more information on the topic here
You see, examples of bad advertising exist in the games industry. Hardly any other industry is so driven by the attention economy and spends so much money on making its products known. If you want to learn a little more about the power and measures of PR, we have put together three articles for you that can give you a deeper insight.
Games PR is a business worth billions. Large publishers often spend more on marketing their games than on the games themselves. Be it commercials, merchandising, exhibition stands or working with influencers – to stand out from the crowd, it takes a lot of money. And then it still often goes totally wrong.
The clever advertising can therefore often be found in the indie market. Developers: those looking for new ways to reach their audiences. They are usually more approachable, more open – more honest. For example, the creators behind “Can’t Drive This” used Tiktok in their own way to make the game better known. “Curious Expedition” cleverly opened up the Chinese Mark by arranging a fan translation. And the studio behind “Dorfromantik” has worked with smaller Youtubers.
By the way, we would be happy if you write your result in the comments. We’re exited about your answers.
