Disney Plus reaches 100 million subscribers and slowly nibbles Netflix
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In just 16 months, the Disney Plus streaming service reached 100 million subscribers. This is half of the figure currently claimed by Netflix.
The launch of the service was well helped by the global context. The arrival of Disney Plus on European territory coincides with the height of containment. A year earlier, the software, not yet deployed in the countries of the Old Continent, already had 57.5 million subscribers. According to the Deadline site, the CEO of Disney claimed, during a meeting with the shareholders, 100 million paying subscribers on the online platform.
With Star, Disney Plus aims to overtake Netflix in the coming months
The arrival of the online catalog has been delayed in France. In full confinement, the government negotiated with Disney to postpone the arrival of its service. The success of the platform cannot be explained solely by the timing of the release. Disney Plus includes series such as The Mandalorian or more recently Wanda Vision in its catalog. Content that has met with great success on social networks. The platform’s star series are also adopting a weekly release rate in order to increase the reach. A different choice from Netflix.
Recently, the online streaming platform has incorporated new categories. With Star, Disney Plus is expanding its catalog with more mature content. Series such as The X-Files or Buffy the Vampire Slayer, as well as films, have contributed to the building. At the end of 2020, Mickey’s firm claimed 73 million subscribers. The exceptional growth of the service is to be compared with the leader Netflix. The platform has exceeded 200 million subscribers since the end of last year. A success built over ten years by the company. The trend is expected to continue for more years before Disney overtakes Netflix. Projections suggest a changing trend for 2026.
Source: Deadline
