Defeat for Xiaomi: the road to the smartphone crown is getting longer

Xiaomi has worked its way up to become one of the largest and most important smartphone manufacturers in the world. The Chinese company wants to beat Samsung and Apple to become number one. However, the goal is a long way off because the sales figures are falling.

Xiaomi smartphones are selling worse

Xiaomi is actually a company spoiled by success. The strategy with cheap and good cell phones has led to Xiaomi becoming the third largest smartphone manufacturer in the world. Only Samsung and Apple are standing in Xiaomi’s way to get to the top. However, the Chinese manufacturer’s growth has come to an end for the time being. In the third quarter of 2022, Xiaomi shipped 8 percent fewer smartphones compared to the same period the year before. The company came up with 40.5 million in three months. In 2021 there were still 44 million.

Xiaomi remains in third place behind Samsung with 64.1 million cell phones shipped. Apple is the only mobile phone manufacturer to have increased by 8 percent and sold 53 million iPhones in three months. Although Xiaomi has sold less, it is still holding up quite well with a downturn of 8 percent. Oppo and Vivo, on the other hand, have slumped much more. Oppo in fourth place sold 22 percent fewer smartphones and still has 28.5 million. Vivo has sold 20 percent fewer smartphones and lands at 27.5 million.

Of the The entire smartphone market fell by 9 percent to less than 300 million devices shipped in the third quarter. The Chinese smartphone manufacturers lose here clearly. Samsung didn’t have it easy either. Recently it was said that even the A-class smartphones are no longer selling as well as they used to. In return, Samsung earns a little more with more expensive models.

The Samsung Galaxy S22 Ultra is well received:

Xiaomi Redmi Note 12 presented

Xiaomi is not deterred by the development and has presented new value for money with the Redmi Note 12 series. There is also a world first with a 210 watt charging function and a 200 MP camera in a 300 euro cell phone. So far only for China, but the technology is there and may also come to Europe. We will keep you up to date.