Games

Assassin’s Creed Valhalla officially promotes Ireland -apkrig

An Irish travel agency has teamed up with Ubisoft’s Assassin’s Creed Valhalla. The aim of the new campaign is to promote Ireland with the help of the title, or rather its recent expansion of Wrath of the Druids, which is located here. Tourism Ireland promises to reach new audiences around the world.

The aim is to show the most interesting things about the country and to encourage spectators to visit the country in person.

Thanks to the game, fans can go to the beautiful landscape and visit many real places. The agency cites as examples the Giant’s Causeway, a special geological formation, Tara Hill, Ben Bulben or Dublin. The campaign will include cooperation with popular influencers in key markets in the United Kingdom, Germany, France, Spain and Scandinavia.

This will be the first time that Tourism Ireland has collaborated with similar game content creators. All of them are supposed to have large numbers of fans on Twitch. Their task is to present Ireland itself, its rich culture and folklore in the Wrath of the Druids. The aim is to show the most interesting things about the country and to encourage spectators to visit the country in person.

The campaign also includes a new promotional video that features footage of Wrath of the Druids combined with the real spots in the game. Tourism Ireland wants to emphasize the connection between Ireland and the game and hopes that people will share the video organically. Although it does not have much viewership yet.

“Ubisoft has done an incredible job of reviving certain elements of Celtic Ireland in amazing detail,” said Mark Henry, chief marketing officer. “The Tourism Ireland campaign is a fun and innovative way to bring the island of Ireland closer to a new audience of players. We want to stimulate the curiosity of the players of the presented places in the players and inspire them to come and explore them in the real world, “he added.

The attractiveness of digital media has already been used in our country by representatives of the Central Bohemian Region, for example, after the release of the game Kingdom Come: Deliverance by the Warhorse studio.

The authors of Aassassin have a sincere interest in history, I dare say. You can blame them a lot, but I think their efforts in the field of Discovery Tour fashion prove it. The extended encyclopedic regime first appeared in the Origins, then again in the Odyssey, and is now going to Valhalla. Once again, it will offer the opportunity to explore the world without fights and get acquainted with local history and realities through various interactive guides.

Cooperation between video game developers and travel agencies or even authorities is nothing new. The attractiveness of digital media has already been used in our country by representatives of the Central Bohemian Region, for example, after the release of the game Kingdom Come: Deliverance by the Warhorse studio. The Ghost of Tsushima players again helped raise money to restore the monument to the real island of Cushima, and the authors of the game later became ambassadors of the island.

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