Apple has decided to make a place in Las Vegas, just days before the CES, namely the Biggest high-tech fair. Here, Apple has chosen to put a poster that says “What’s going on your iPhone, stay on your iPhone.”
This sentence is interesting for two reasons. The first is that it refers to the famous saying “What happens in Vegas, stays in Vegas”. The second is that Apple indirectly attacks competitors like Google and Amazon who have smartphones and / or connected speakers and are responsible for collecting user data. Announcements from Google and Amazon are expected at CES. Naturally, other high-tech groups will be on site. Some of them do not really respect privacy too.
Apple is not present at the CES, but takes care each year to be noticed in one way or another. It can be the output of an update (iOS, macOS, etc), a revision of a product or other. The goal is to divert all eyes that are focused at CES. The show is taking place from January 8 to 11 this year, so we can expect at least one announcement from Apple next week.
For information, Apple employees are present at CES for see what is announced. However, they are not easy to spot because they have nothing to identify them at a glance.