Despite a declining number of smartphones sold, Apple has thrown Samsung off the throne for the first time in four years.
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Apple market leader in smartphones in 2020
The popularity of the iPhone 12 speaks for itself in the new research Gartner. They argue that Apple sold nearly fifteen percent more smartphones in the fourth quarter of 2020 than last year. Market leader Samsung grew by almost twelve percent, which means that Apple can now call itself the market leader of the smartphone market for the first time in four years.
If we look at the whole of 2020, Apple would have realized a growth of 3.3 percent for the study. This is where the difference with Samsung becomes clearer: Samsung saw a decrease of 14.6 percent in one year. Apple’s growth is also striking, as the total smartphone market shrank by 12.5 percent last year. Only Xiaomi and Apple saw a growth in sales.
According to Gartner, the addition of 5G to the iPhone 12 would be the main reason for the success. In addition, consumers would be looking for ‘pro functions’ for the camera, such as multiple lenses and the Night mode function of the iPhone.
iPhone 12 ensures sales success
The number of iPhones sold could be even higher, but Apple was unable to meet demand at the end of 2020 due to production problems. This is due to the pandemic, but also to the fact that more and more products need chips. From smartphones to tablets and cars.
In recent weeks, the editors of iPhoned all iPhone 12 models retested. Check the video and articles below to see how the iPhone 12 series works after months of testing.