Apple full of hope: iPhone flop suddenly asked again
The iPhone 12 is a complete success, with the exception of a single model. Its low demand has so far fallen short of expectations. But now the picture is suddenly changing. At least in this country, new evidence suggests that Apple customers are rethinking. Let’s take a look at them.
Somehow nobody wanted the little one until now iPhone 12 mini with a 5.4-inch display. The figures from the market researchers are clear, even the older iPhone 11 sells even better. Last but not least, the poorer battery life compared to its big brother with 6.1-inch display should not be entirely innocent. But now it is probably slowly rethinking and Apple is full of hope again.
Apple delighted: iPhone 12 mini more popular
The reason for this is provided by the Numbers and Insights of the well-known German price comparison portal “Idealo.de”. They attested the iPhone 12 mini one constant increase in demand since November last year – 80 percent increase, to be exact. The small Apple cell phone has even fought its way to first place after initial teething problems. This is how idealo.de announces:
“In the first few weeks after the release, the iPhone 12, together with the 12 Pro, was the most popular on idealo.de. The iPhone 12 mini was far behind in third place. Only the iPhone 12 Pro Max was even less popular. In the following months, however, the demand for the 12 Pro fell, while the iPhone 12 mini was able to arouse more interest from month to month. In January, the 12 mini even managed to overtake the iPhone 12, making it suddenly the most popular model in the iPhone 12 family. “
Will the little iPhone still be a success after all? Apple was convinced of this from the start:
Of the reason but should not least in the lower price to be found. It fell remarkably strong. On average, the smallest iPhone 12 is currently available from around 670 euros. In its entirety, idealo.de certifies that the model has fallen in price by around 14 percent. There was a clear slip in the price curve between December and January, when the price fell by as much as 60 euros all at once.
Skepticism about sustainability of demand
With all the joy of these numbers, there is one factor that should not be forgotten. The data from idealo.de are expressly not about sales, is measured only the demand on the price comparison portal. In other words, it is recorded which models the searchers are particularly interested in. This may be a possible indication of popularity, but is not necessarily representative in and of itself.
Also not entirely unimportant: It is not yet possible to say whether the increased demand will be sustainable. If this only rises due to the acute and current drop in prices, it can soon collapse again. In short: people take a quick look at how much the “iPhone flop” has already lost in value and then move on without making a purchase. Hope on the part of Apple may be appropriate, but beyond that it will certainly not be naive.
